It is now 2026. The writing about previous skyscrapers is no longer relevant.
Of course, I am not saying that this method has no impact on SEO traffic. On the contrary, even now, it can still help you acquire a large amount of traffic, because the more you write, the more keywords you acquire, the more likely you are to find something.
Previously, our writing involved integrating content from SERPs to create a comprehensive and broad article. If you have a good understanding of SEO, you would incorporate "info gain." However, frankly, your article ultimately tends towards breadth, and the "info gain" you create does not produce valuable, in-depth content.
However, current AIs and LLMs are constantly updating and providing faster, more comprehensive answers. The "skyscraper method" is on the verge of collapse. Or, to put it another way, when ordinary people use the "skyscraper method," it's like defecating online. You are simply repeating what others have already said.
Since your content can be perfectly replaced by LLMs, even your superior alternative, how can your content continue to rank in the future? Even Google may deem your content as spam.
Differentiation
Therefore, in 2026 and the future, the content that truly ranks should be irreplaceable. You cannot write from a generic perspective. Remember, generic = garbage.
You need to find differentiation. For example, write about how to assemble a computer. Everyone is writing about the standard assembly process. However, you can write about the niche topic of ‘back-panel mounting,‘ which is currently less common. Because the assembly process for ‘back-panel mounting‘ is different from the standard process, it is simpler and more aesthetically pleasing, but it requires "back-panel mounting" accessories. This is a form of differentiation. No one has written about this angle before, and if you do, you will be the second authority in the "back-panel mounting" field after "assembly expert.".
Perhaps your content cannot rank first in the standard "how to assemble a computer" article, but differentiated content can also keep you on the first page and avoid the unstable rankings that others experience. Because the rankings of others are actually the same. Once you see the first, you will find that the rankings from 2 to 9 are just crude imitations of the first.
The first step in finding differentiation is to thoroughly analyze SERPs. This can be done manually or with AI. Understand what they have written and whether they have covered any aspects. Is this aspect differentiated? Is it useful to readers? Does it provide an alternative solution?
AI writing process
- Define yourself and your company. If you represent the company, are you a technician with years of experience in the workshop? Or are you a professional salesperson?
- Define the search intent. What does the customer want to know? You should have a general understanding of the writing direction of your article.
- Define the reader. Are you targeting beginners? Or are you targeting buyers? Or are you targeting engineers who urgently need a solution?
- Confirm the depth of writing. For beginners, it may be a simple overview. For engineers, it may require a detailed tutorial and professional terminology.
- Find differentiation (manual or AI)
- Based on the above content creation outline (AI)
- Writing (AI). The current writing is no longer focused on perfect prompts. As long as the base model is strong, anything will work.
- Manual proofreading, check for errors.
In fact, in the steps above, you can also consider using AI to add internal links. Of course, manual addition will be the most accurate.
The writing process and ideas have not changed. What has changed is how you need to think about providing irreplaceable content, providing content that can better help customers, and providing content that matches your company.